Strategic Business Communications Programme
A deeper programme for companies that need to redesign their
communication system, train the leadership team and create practical tools for
internal, external, leadership and crisis communications.
|
Corporate group up to
15 participants: price to be discussed Premium executive group: price per participant to be discussed |
Five-day structure
|
Day |
Focus,
exercises and outcomes |
|
Day 1 –
Communication diagnosis and business context |
Current communication audit; business
goals; stakeholder map; communication barriers; internal and external risks;
review of current positioning statement; gaps between strategy, product,
sales and public image. |
|
Day 2 –
Positioning and messaging architecture |
Mission, vision and value
proposition; key messages for different audiences; tone of voice; business
narrative; elevator pitch; executive positioning; message architecture and
audience adaptation. |
|
Day 3 –
Leadership and internal communication |
How the CEO explains strategy;
change communication; difficult decisions; town hall meetings; culture of
feedback; employee Q&A; internal CEO address and change communication
plan. |
|
Day 4 –
External communication, PR, partners and investors |
Market messaging; interview
preparation; investor communication; public speaking; thought leadership; CEO
visibility; LinkedIn/media positioning; investor Q&A. |
|
Day 5 –
Crisis communications and implementation |
Crisis playbook; scenarios;
media response; social media response; internal response; Q&A for sensitive
issues; crisis simulation; 90-day implementation roadmap. |
• Communication
strategy and stakeholder map.
• Messaging framework and CEO
narrative.
|
Business value The company receives a practical system for how to speak about itself, explain strategy, prepare leaders for visibility, reduce reputational risks and manage communication during growth or change. |